Plush, Play & Pioneers -
Women in toy design

Women have played a key role in creating some of the best known and most popular toys: from classic dolls and plush toys to building sets, from board games to therapeutic educational toys. These women paid great attention to the needs of children and shaped educational reforms.

The exhibition presents pioneering women who were, or still are, successful in the toy industry, highlighting their creative work, their working conditions and struggle for equality. The women portrayed have had an influence on the world of toys and, through innovation and entrepreneurial spirit, have created a variety of toys that are now represented in museums around the globe.


Programme for the special exhibition

All Events

Plush, Play & Pioneers - 
Women in toy design, Exhibition opening

10 am – 4 pm

Exhibition opening

Soup by Tanja Grandits

Margarete Steiff

11 am – 12.30 pm

Margarete Steiff – cinema

Film: Margarete Steiff, 2005, FSK 0, german
Admission: cinema tickets are free if you can show a museum entrance ticket. Vice versa, admission to the museum is free on 17 March if you can show a cinema ticket.
Location: Stadtkino Basel

Plush, Play & Pioneers - 
Women in toy design, Wednesday matinée

10 am – 12 pm

Wednesday matinée

Guided tour of the exhibition followed by coffee and cake
Registration requested: info@swm-basel.notexisting@nodomain.comch

Cas Holman

10 am – 6 pm

Cas Holman – opening of the display window

“Rigamajig”, which Holman has described as a “glorified pile of construction debris”, consists of planks, wheels, pulleys, nuts, bolts and ropes. The modular components can be combined in countless ways and are deliberately too large for solo play. The initial concept for “Rigamajig” was developed as part of a commission for New York’s High Line park.