Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider
is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses cookies. These are text files that are stored on your computer and allow an analysis of the
use of this website by you. The information generated by the cookie about your use of this website is usually
transmitted to a Google server in the USA and stored there.
IP anonymization
We have activated the IP anonymization function on this website. This will
truncate your IP address. The full IP address will be sent to a Google server in the US and shortened there only in
exceptional cases. Google will use this information on our behalf to evaluate your use of this website, to compile
reports on website activity, and to provide us with other services related to website activity and Internet usage.
The IP address provided by your browser as part of Google Analytics will not be merged with other Google data.
Demographics in Google Analytics
This website uses the “demographic features” of Google Analytics.
As a result, reports can be produced that contain statements on the age, gender, and interests of the site visitors.
This data comes from interest-based advertising from Google and third-party visitor data. This data can not be
assigned to a specific person. You can disable this feature at any time through the ad settings in your Google
account or generally prohibit the collection of your data by Google Analytics, as described in the section
“Objection to data collection” below.
Google Privacy Policy
For more information about how user data is handled by Google Analytics,
please refer to the Google
Privacy Policy.
Browser plug-in
You can prevent the storage of cookies by a corresponding setting in the browser.
We point out, however, that in this case you may not be able to use all functions of this website in full. You can
also prevent Google’s collection of the data generated by the cookie and related to your use of the website
(including the IP address) as well as the processing of this data by Google by installing the available browser plug-in.
Legal basis
Google Analytics cookies are stored based on Article 6 (1) lit. f GDPR. We have a
legitimate interest in analyzing user behavior in order to optimize both our website and advertising.
Contract data processing
We have entered into a contract data processing agreement with Google and
are fully implementing the requirements of the relevant data protection authorities when using Google Analytics.
Objection to data collection
You can prevent the collection of your data by Google Analytics by
clicking the following link. An opt-out cookie will be installed which prevents the collection of your data during
future visits to this website: Disable
Google Analytics.
Cookie settings
Google Analytics Remarketing
Our website uses the features of Google Analytics Remarketing in conjunction
with the cross-device capabilities of Google AdWords and DoubleClick. The provider is Google Inc., 1600 Amphitheatre
Parkway, Mountain View, CA 94043, USA.
This feature allows you to link the advertising target groups created with Google Analytics Remarketing to the
cross-device features of Google AdWords and Google DoubleClick. In this way, interest-based, personalized
advertising messages, which were tailored for you depending on your previous usage and surfing behavior on one
device (such as your mobile phone), can also be displayed on another of your devices (such as tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account
for this purpose. That way, the same personalized advertising messages can appear on any device on which you signed
into your Google Account. To help with this feature, Google Analytics collects authenticated user IDs from Google
that are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad
promotion.
Google Privacy Policy
For more information, please see the Google Privacy Policy.
Legal basis
The combination of the collected data in your Google Account is based solely on your
consent, which you have given to Google (Article 6 [1] lit. a GDPR). However, you can revoke this consent in your
Google Account. For data collection operations that are not merged into your Google Account (for example, because
you do not have a Google Account or have objected to the data merging), the collection of the data is based on
Article 6 (1) lit. f GDPR. The legitimate interest arises from the fact that we have an interest in the anonymous
analysis of website visitors for advertising purposes.
Objection
Although we have legitimate interests in using and storing conversion cookies, we offer
you an opt-out option. You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising
in your Google Account.
Cookie settings
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online
advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
We use conversion tracking as part of Google AdWords. When you click on an ad served by Google, a conversion
tracking cookie will be stored. Cookies are small text files that the Internet browser stores on the user’s
computer. These cookies lose their validity after 30 days and are not used for the personal identification of the
users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we may
recognize that the user has clicked the ad and has been redirected to this page. You can adjust your browser so that
you are informed about the installation of cookies and allow cookies only in individual cases, exclude the
acceptance of cookies for specific cases or in general, or enable the automatic deletion of cookies when closing the
browser. Disabling cookies may limit the functionality of this website. Each Google AdWords customer receives a
different cookie. Cookies cannot be tracked through the website of AdWords advertisers. The information gathered
using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for
conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a
conversion tracking tag page. However, they do not receive information that personally identifies users.
Google Privacy Policy
For more information about Google AdWords and Google Conversion Tracking,
see the Google Privacy Policy.
Legal basis
The storage of conversion cookies is based on Article 6 (1) lit. f GDPR. We have a
legitimate interest in analyzing user behavior in order to optimize both our website and advertising.
Objection
Although we have legitimate interests in using and storing conversion cookies, we offer
you an opt-out option. If you do not wish to participate in tracking, you can opt out of this usage by disabling the
Google Conversion Tracking cookie in your Internet browser under “User Preferences.” You will then not be included
in the conversion tracking statistics.
Cookie settings
Facebook Pixel, Facebook Custom Audiences and Facebook Conversion
We use the Facebook Pixel of the social
network Facebook, which is Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or – if you are based in the EU –
Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland on our website.
The Facebook Pixel enables Facebook to designate you (a visitor to our website) as a target group for the
presentation of advertisements (Facebook ads). Accordingly, we use the Facebook Pixel to display the Facebook ads
only to those Facebook users who have shown an interest in our website or who have certain characteristics (such as
interests in certain topics or products based on websites they have visited), which we transmit to Facebook (custom
audiences). With the help of the Facebook Pixel, we also want to make sure that our Facebook ads are in line with
the potential interest of the users and are not annoying. The Facebook Pixel assists us further in understanding the
effectiveness of the Facebook ads for statistical purposes and market research purposes by seeing whether users were
redirected to our website after clicking a Facebook ad (conversion).
Facebook Remarketing/Retargeting (Custom Audiences)
Our site has integrated the Facebook pixel from
social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our website, the
Facebook pixel establishes a direct connection between your browser and the Facebook server. Facebook receives the
information that you have visited our site from your specific IP address. Facebook can then assign your visit to our
webpages to your user account. We can use this information to display Facebook ads or for tracking purposes. Please
note that we as the provider of the website are not aware of the content of the data transmitted and the use of this
data by Facebook. For further information, please see Facebook’s data policy, which can be viewed at www.facebook.com/about/privacy/. If you do
not want your data to be collected via Custom Audiences, you can deactivate Custom Audiences here.
Privacy Policy of Facebook
Facebook processes personal data according to Facebook’s Privacy Policy. According to it, you
will find general notes on the display of Facebook ads in Facebook’s Data Use Policy. Special information and
details about the Facebook Pixel and how it works can be found in the Help section of Facebook.
Swiss-US and EU-US Privacy Shield
Facebook is certified under the two Privacy
Shield Agreements Swiss-US and EU-US and thus offers a guarantee to comply with Swiss and European data
protection laws.
Legal basis
The use of the Facebook Pixel and the storage of conversion cookies are based on
Article 6 (1) lit. f GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our
website and advertising.
Order data processing contract
For the processing of the data in which Facebook acts as a contract
data processor, we have a contract data processing contract with Facebook, whereby we commit Facebook to protect the
data of our customers and not to disclose it to third parties.
Objection
Although we have legitimate interests in using the Facebook Pixel and storing conversion
cookies, we offer opt-out options. You may object to the recording of data by the Facebook Pixel and the use of your
data to display Facebook ads. To select which types of ads you see within Facebook, you can go to the page set up by
Facebook and follow the instructions on the
usage-based advertising settings. The settings are platform-independent, i.e., they are adopted for all
devices, such as desktop computers or mobile devices. You may also object to the use of cookies that serve tracking
and advertising purposes through the Network
Advertising Initiative’s opt-out page, the US website aboutads.info, or the European
website youronlinechoices.com.
Cookie settings